When the LORD saw that he came over to see, God called to him out of the middle of the bush, and said, “Moses!
Moses!”
He said, “Here I am.”
He said, “Don’t come close.
Take off your sandals, for the place you are standing on is holy ground.”
Moreover he said, “I am the God of your father, the God of Abraham, the God of Isaac, and the God of Jacob.”
Moses hid his face because he was afraid to look at God.